With the launch of our new site we added a flash scroller on our family page to show the upcoming events. With the volume of design that goes into that it simply wasn't an option to outsource. I was pretty reluctant to take it on as I thought it would suck away my time.
It's actually turned into one of the most fun things I do all week. I look forward to the one hour I set aside on Wednesday to do them.
That's right, one hour. That's the fun. I've turned this into a challenge. On average we have three new images a week. That means I get 20 minutes to concept, find imagery, design and test per image.
It's actually opened up a whole new style of design for me. Here are my design criteria:
- It has to be simple. I have to do this in 20 minutes, so the concept has to be simple for me to do.
- It has to be simple. Deja vu. The image is only up for 5 seconds, so it has to be easy for the viewer as well.
- It can't get stale. Again I do three a week. The tendency to create a white background, simple image, and text is too easy. I force myself to try and keep it fresh. Every week I watch the whole thing to make sure they don't look alike.
- They have to match what our graphic style is for the web. Simple, clean, interesting, and contemporary.
- I really wanted five points.... They have to be fun for me. Again this is my relished time of the week. If I hate what I'm doing, I need to stop.
See, it's just an opportunity to choose your attitude. When this got added to my plate I thought, it's just too much. This could have become a begrudging, belabored part of my week. Instead it's become one of my favorite challenges.
What part of your job or life could you turn into a challenge and enjoy more? I've even found cleaning can be more fun when we put a time limit on it and then add a reward. What can I say, I'm a simple creature.
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