Four ways to train people to ignore you. (borrowed)

I was reading a post on CZ Marketing's website that I thought was interesting.

For the complete text follow the link.

Top Four ways to train people to ignore you.

1. Send out something for the sake of it. (press release anyone?)

2. Everything is urgent.

3. Not understanding how to properly utilize your website for you constituents.

4. Expect branding to generate sales.